Earlier this month, our Boston team did something we’ve all been looking forward to for months—host an actual live event! Along with nine of our amazing partners, we invited 25 clients to the drive-in for a movie. We encouraged guests to bring their households and family members to share in the fun! Some came with both their children and parents, bringing three generations together. For many, it was their first night out in months.
Upon arrival, a masked attendant welcomed guests, told them where to park, and gave them a rundown of the event’s safety practices, including social distancing and mask-wearing guidelines. Each car received food vouchers and gift bags, filled with branded giveaways and classic movie snacks like popcorn, Cracker Jacks, and candy. Cars parked in every other space, leaving a safe distance between households.
Sponsored messages played on-screen until showtime, sparking conversation on the future of events and sending messages of hope to the community. The Lombardo’s team kicked off the night with welcome remarks from a rustic stage—the back of a pickup truck—and the CSI DMC team surprised attendees with an original rap by our very own Rachel Strauss. The lyrics referenced the city of Boston, virtual events, and the brands of all ten hosts.
The hub may be our home but we service on the east
Cape Cod, New Hampshire, Maine
Light houses, lobster feasts
We got the coast, surrounding islands, even flights that fly to ACK
Programs all around New England, you know we got your back
If you need to switch gears and can’t be in one room
We can make it fun, no more talking via zoom
Local beer and wine tastings, CSR and big acts
Streaming right to your attendees, custom boxes, branded snacks
When all settled in, it was showtime! The drive-in movie experience began. The Sandlot was the perfect family-friendly, nostalgic film choice—especially since Fenway Park Events participated as one of our sponsors!
Attendees wore masks any time they were away from their cars. When they were ready for dinner, one guest per car headed over to the snack bar to order. After choosing from a casual menu of comfort food, they returned to their car to wait for delivery. For this event, snack bar attendants served the food, but servers could also dress up as cigarette girls or movie characters!
As the credits rolled, guests reported that they felt energized and excited to plan creative events. After months at home, this new kind of gathering planted seeds of innovation. While we kept this drive-in experience fairly traditional, we’re looking forward to expanding the format. Outdoors, spacious, and A/V equipped, drive-ins are natural venues for hybrid events. We can’t wait to shake them up with mouthwatering catering, exciting entertainment, and creative content. Drive-ins are perfect for adding an in-person element to evening virtual events, allowing guests to watch from the protection of their own cars while still feeling a much-needed sense of community.
Thank you so much for last night. We had a blast. It was great to re-live part of my childhood (although back then I wore pajamas to the drive-in😊)! It was so great to see people in person and have human contact – one of the main things we have taken for granted now that it has been taken away. –Leah DePolo, Director of Events, Progress
Thank you to the Boston Harbor Hotel, Boston Park Plaza, Omni Boston Hotel at the Seaport, Fenway Park Events, Greater Boston Convention & Visitors Bureau, Lombardo’s Drive-In, Mandarin Oriental Boston, Marriott Boston Copley Place, and the Sheraton Boston Hotel for working with us to bring the Boston events industry together.