Our team was inspired to create a distinct welcome reception for 3,500 enthusiastic attendees, all gathered in Nashville to explore the latest in medical technology.
Recognizing that attendees would be immersing themselves in the iconic Nashville experience throughout the week, we set out to create a welcome reception that would be unlike anything they'd typically find in Music City.
In our creative process, we departed from the fun-loving clichés of cowboy boots, denim, and whiskey tastings, and instead designed an out-of-this-world block party infused with vibrant colors, exceptional local cuisine, captivating roaming entertainment, and a live band. Taking cues from company and stakeholder branding considerations, we saturated the event with bright neon hues, however, it was the activations we choreographed and culinary concepts we designed that received rave reviews.
The event brimmed with the spirit of togetherness, laughter, and pure enjoyment, leaving attendees yearning for more. Our dedication to branding and design created a visually stunning atmosphere that reflected the company's vibrant identity. Overall, it was an unforgettable experience, setting the tone for an exceptional week in Music City!
